Digital advertising in Russia: ROI in 2018
Yandex.Direct continues to bring in higher ROI, especially for content ads Roistat published its research into ROI across popular digital… Russian Search Marketing
View ArticleRussian consumer behavior and online trends during January holidays
Part 2: January holidays and beyond How consumer behavior changes in Russia after the New Year celebrations In our… Russian Search Marketing
View ArticleCapitalize on recent customer interests with Yandex.Direct
Create highly relevant ads and maximize ROI for special offers and discounts when advertising for your Russian audience Yandex.Direct now… Russian Search Marketing
View ArticleOnline video ads in Russia: tips from marketing experts
An interview with 3 online marketing experts on finding the best way to engage online video ad viewers and be… Russian Search Marketing
View ArticleYandex.Direct mobile targeting: new options available
Reach out to mobile users and target iOS and Android devices separately for better results According to eMarketer data, the… Russian Search Marketing
View ArticleTurbo Pages: new features for better conversions and visibility
From on-page shopping carts to “likes,” new Turbo Pages features make it easier to engage your Russian audience We wrote… Russian Search Marketing
View ArticleVideo ad trends in Russia: Yandex Video Network in 2019
Video ad placement, ad duration, and top industries using video advertising with Yandex Video Network Yandex recently published an overview… Russian Search Marketing
View ArticleHow to launch a successful website in Russian
Tips on language, website adaptation, and search optimization for the Russian audience This article offers an overview of the materials… Russian Search Marketing
View ArticleSolving advertising challenges with Yandex.Direct: success stories
Tips, best practices, and case studies from Russian and international businesses Whether you’re getting ready to launch your first advertising… Russian Search Marketing
View ArticleYandex.Direct video ads update: now you can upload your own videos
Create unique video ads and save time on repetitive ad creation tasks in Yandex.Direct with an updated video editor Now… Russian Search Marketing
View ArticleYandex case study collection: step-by-step descriptions
Writeups of customer wins on Yandex’s English-language blog to inform your ad campaigns In addition to Yandex customer case studies… Russian Search Marketing
View ArticleUsing content marketing to get more sales with Yandex.Zen
Yandex.Zen conference presenters on using articles to inform, entertain, and convert new customers On March 4, 2020, Yandex hosted a… Russian Search Marketing
View ArticleYandex banner ads: how-to guidelines and resources
Understand basic requirements and use Yandex resources to prepare winning banner ads In a recent Yandex webinar, the Yandex advertising… Russian Search Marketing
View ArticleYandex.Zen: using advertising content to entertain and convert
During Yandex Fashion Week, Yandex experts share tips on how to use Yandex.Zen advertising content to get in front of… Russian Search Marketing
View ArticleCase study: lead generation with Yandex.Direct video ads
Optimizing Yandex.Direct video ad format to attract leads: what worked and what didn’t for this Russian center In the past… Russian Search Marketing
View ArticleDigital advertising trends in Russian regions: Siberia
Digital advertising trends in Siberia, ad traffic breakdown, and in-demand industries in 2020 In many research articles that Russian Search… Russian Search Marketing
View ArticleOnline launches of new FMCG products in Russia: a how-to guide
3 online launch strategies for the online FMCG market in Russia, and 2 frequently made promotion mistakes The online FMCG… Russian Search Marketing
View ArticleYandex Turbo pages help attract mobile-first Internet users in Russia
Yandex Turbo pages will help you boost your mobile conversions According to the Mediascope data referenced here, 69% of the… Russian Search Marketing
View ArticleSocial media trends in 2021 in Russia
What Russian social media experts predict for 2021: social media landscape newcomers and incumbents In this post, we cover experts’… Russian Search Marketing
View Article7 steps to winning video ads for the Russian market with Yandex.Direct
Yandex experts create a workflow for setting up video ads with Yandex.Direct Yandex team recently published this video ad creation… Russian Search Marketing
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